When it comes to dealing mortgage leads, there are a lot of great companies out there for you to study, and a lot of roads to travel down when considering which lead type will work best for you. Researching lead corporations is an essential factor when choosing to invest in one, but let’s be straightforward with one another; we actually don’t know what type of mortgage leads we are getting until we begin to buy them.

Starting as a loan executive I purchased my leads in bulk, new and with a live transfer. I would get $100 of my hard earned cash and buy about fifty leads at $2 each. I understand that you get what you pay for, and my goal was to close two at maximum, and at the very least one. There are times it performed and other times not. The problem was that I had the thought of working harder as a replacement for smarter.

Then I tried to buy real time leads, or fresh leads. I would get that same $100 and take roughly three to five fresh leads including purchase leads and refinance leads. I would create a filter before hand: particular to state, type of loan, credit, ltv, loan amount and so on.

Certainly when a lead came in, corresponding to my filter, it would be stream lined directly to my email account, only approximately ten minutes old. I had success with this approach.

The other kind of lead I attempted to test was the live transfer lead. I believed this to be a wonderful concept to enhance my methods. Mostly I just sat at my desk, anticipating for the lead company to transmit customers to me by phone. The issue was that there was no certainty that I was there to answer the phone.

If I go away from my desk the call would go to my voice mailbox, or the possible customer would hang up. And again I felt as though I was working harder in replacement of working smarter.

Jason Myers is a professional writer and he writes mostly about mortgage and refinance infos. He’s also interested in mortgage financing offers.